Marketing managers oversee the promotion of a business, service, product or brand. Depending on the organization, they may be managing the marketing of a whole line of products and services, or be focused on one particular thing to promote. They may also be in charge of a staff of marketing assistants
Developing a pricing strategy that maximizes profits and market share but considers customer satisfaction.
Identifying new customers.
Supporting sales and lead generation efforts.
Creating promotions with advertising managers.
Understanding and developing budgets, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
Compiling lists describing our organization's offerings.
Developing and managing advertising campaigns.
Organizing company conferences, trade shows, and major events.
Building brand awareness and positioning.
Evaluating and maintaining a marketing strategy.
Directing, planning and coordinating marketing efforts.
Communicating the marketing plan.
Developing each marketing campaign from start to finish.
Researching demand for the organization's products and services.
Handling social media, public relation efforts, and content marketing.
Qualifications and education requirements
Bachelor degree or master degree in marketing, business administration,
Experience with creating a marketing campaign, marketing strategy, and marketing plan.
Experience with online marketing, including social media, and content marketing.
Understanding of public relations.
Advanced communication skills.
Ability to quickly adapt to change.